The Latecomer's Guide to Social Marketing

Harness the power of social media with our comprehensive guide for noobs and old pros alike.

Set a winning strategy

Figure out what you want to get out of social media, and make a plan that will help you achieve your business goals.
Get goaling

Find your audience

Discover which channels your ideal clients use the most and get your message in front of interested eyeballs, faster.

Make images that get attention

Get more out of social media with enticing visuals. We’ll cover everything from sourcing stock photos to making videos.
Picture it

Connect with trends and holidays

Hashtag holidays and trending topics can do wonders for your brand. Get in on the stuff everyone’s talking about.
Join the #party

Advertise and tantalize

Design effective campaigns, promote the right pins and posts, and get a whole lot more out of your advertising budget.

Master all the metrics

Likes and shares are great, but are they enough? Analyze, quantify, and figure out what success really looks like.
Dive into data

Sound like a pro

KPI, CPM, pixel, split testing—our glossary will help you master every single term in the social media universe.
Word-nerd it

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